Goya the Latino food company has sponsored "Bella".
According to Goya Foods President Robert Unanue, “Goya has chosen to take on an active role in the promotion of this film owing to its emphasis on the strength of family and tradition. Of equal importance to us was the fact that “Bella” portrays Latinos in such a positive light and of course, that food plays an integral role in the story”.
“There are few opportunities that we get as a Latin American food company to embrace such an uplifting message about Hispanics in the film medium. Bella is that rare chance to team up with a project that affirms the values and sentiment that go into the Goya Foods credo and are integral to our success. We are proud sponsors of this heartfelt and moving endeavor.”