Saturday, November 14, 2009

Lands End is now saying Merry Christmas

I sent an email to Lands End, one of my favorite companies, because they have never mentioned Christmas in their December catalogues. I was acting as part of Citizen Actions plan "come celebrate Christmas with us", shown on this video. I was pleased to receive this cooperative response below in two days. Lands End will continue to have my business. Well done, you are listening to your customers. By the way, if you want to say Happy Hanukah too, that's fine with me. Just dont' forget to say "Merry Christmas".

Dear Ms. Velasquez:

Thank you for taking the time to write and share your concerns. We appreciate your honest feedback.

I am very sorry that we have disappointed you. The use of the word Christmas, along with supporting visuals, can be found throughout our December catalog which will be in home November 23-25. I will advise our e-mail team that you would also like to see the use of Christmas in the e-mail newsletters that are sent.

We love serving a customer base that celebrates a variety of traditions. We’ve never prohibited the use of Christmas in our catalogs or marketing efforts. As in past seasons, we are committed to making our catalogs festive, inclusive and family-oriented, while respecting that our customers celebrate many customs.

We are always interested in listening to our customers and keeping track of what you like and dislike. Your thoughts and requests are an integral part of our decision-making process.

Please accept our sincere apologies. We appreciate you bringing your concerns to our attention. It is our hope that someday we will once again have an opportunity to serve you.

Merry Christmas,

Sheila Wardell
Customer Communications

Here is the American Family Association's Naughty and Nice list of retailers in terms of how they treat the word Christmas in their stores.

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