They have $350 million to recoup, and they made less than $30 million this weekend, not a good sign. This is the company that made "Lord of the Rings"
They needed it to be that popular, or like "Harry Potter",which is obviously what they expected, so this is a blow. Here's a story about it.
I don't know if the protests kept people away, or the fact that it was panned by many secular critics. Either way, I am relieved that fewer children will fall prey to Pullman's lies.